Illustrations for Lee Jeans apparel inspired by vintage signage and the timeless character of worn denim. The goal was to create a series of t-shirt designs that feel instantly nostalgic, like a hand-painted wall from a dusty roadside diner, or a faded label on your favorite pair of jeans.
Each piece combines bold, retro-inspired typography with heavy textures that mimic the scuffs, fades, and grit of well-loved denim.
