Hi, I'm Brad Purchase - a designer and art director based in Durban, South Africa.
I work on brand identity, campaigns, and concept-led creative - the kind of work that starts with a real problem, not a mood board. My approach is instinctive but built on structure: I want every choice in a brand to trace back to something true about the business, not just look good in isolation.
Whether it's a full identity system or a single campaign idea, I care more about getting the thinking right than producing something merely polished. If you've got a brand that needs an honest, sharp point of view - I'd love to talk.