Formula D_ creates immersive, sensory-rich experiences, and they needed a brand identity that reflected that. While their logo was in place, they lacked a cohesive visual system to unify their communications.
The identity was built around identifying three core sensory pillars: touch, sound, and sight. These pillars are the main building blocks of every experience they design. These elements were translated into a flexible system of typography, textures, and motion-inspired graphics.
The result is a bold, tactile visual language that reflects Formula D_’s innovation while staying adaptable across digital and physical environments.
Graphic Explanation
