This brand identity was developed for BikeMarket.co.za with the goal of modernizing and strengthening the company's visual presence. The redesigned logo draws inspiration from the structure of bicycle frames, particularly the distinctive weld marks found on steel builds.
A unique pattern was derived from the custom “B” in the logo, echoing both bicycle tread marks and speech bubbles. This dual symbolism reflects the brand’s core values: movement and community. The pattern serves as a flexible graphic device, reinforcing the identity across various brand applications.
The final identity positions BikeMarket.co.za with a bold, recognizable look that aligns with its status as South Africa’s go-to platform for pre-owned bicycles.
Logo inspiration.
